The Goofretti franchise is one of the best rated high-end coffee shops in Spain. With stores spread all over the world, they specialize in crepes, waffles, cookies, and muffins. Their latest innovation has been to create the “Goofretti container”, which offers all the values of a cafeteria, but in a mobile version. In this way, they intend to approach the trend of the Food Truck and move easily to the most visited locations according to the season.
Dajor was in charge of the lighting design for one of these containers. Our main contribution was to take care of the iconic and luminous letter G of Goofretti: with a black iron structure, it has capacity for sixteen bulbs. They also commissioned us to light the posters where they advertise their delicious products. To do so, we created a frame made of light bulbs to outline their posters.